Anthropologie Reusable Packaging Necklace Set & Point of Purchase Display
In-Store Display & Opened Packaging
Opened Packaging with Removable Necklace Display Inserts
Removable Necklace Display Inserts
Product Booklet Pages
Point of Purchase Display
Store Point of Purchase Display
Anthropologie appeals to the creative-minded woman who wants to forge her own trends. The brand offers new opportunities for marketing strategy as they could sell rare product designs in environmentally friendly packaging to help reduce their carbon footprint. The brand designed a sustainable, and reusable rigid box structure that houses four gemstone necklaces. This geo-inspired jewelry set will include hang tags describing the stone’s properties along with proper care instructions. Customers will have the option to remove the decorative inserts after purchasing the product and reuse the box for additional storage or keep for a table display. The recognizable presence of Anthropologie’s branding differentiates from their well known and reputable competitors by not focusing on popular trends in other brands.
The necklaces are packaged and displayed in a detailed tourmaline stone structure that adds a personalized look to the necklace collection. The tourmaline display complements the stone necklaces and falls in line with Anthropologie’s aesthetic. Customers will have the option to purchase each stone necklace individually, which will be more affordable and will appeal to a wider variety of people.
